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2018 IMPAIRED-DRIVING AWARENESS

ENFORCEMENT CAMPAIGN

FOR IMMEDIATE RELEASE: August 16, 2018

This Labor Day, and Every Day: Drive Sober or Get Pulled Over

Each year, Americans mark the end of summer with the Labor Day holiday weekend, a time to celebrate the hard work and many accomplishments of our country. Friends and families eagerly await pool parties, backyard barbecues, and other occasions to enjoy the last days of summer sunshine. Sadly, the Labor Day holiday has also become one of the deadliest, with drunk drivers endangering themselves and others on their way home from these holiday festivities. This year the Cape Coral Police Department is partnering with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to get impaired drivers off the roads and help save lives. The high-visibility national enforcement campaign, Drive Sober or Get Pulled Over, runs from August 17 through September 3, 2018. During this period, local law enforcement will show zero tolerance for impaired driving. Increased State and national messages about the dangers of driving impaired, coupled with enforcement and increased officers on the road, aim to drastically reduce impaired driving on our nation’s roadways.

Sadly, the statistics prove that we have a lot of work to do to put an end to impaired driving. According to NHTSA, 10,497 people were killed in drunk-driving crashes in 2016. On average, 10,000 people were killed each year from 2012 to 2016—one person killed every 50 minutes in 2016. That’s the equivalent of 20 jumbo jets crashing each year, with no survivors. This is why the Cape Coral Police Department is working with NHTSA to remind drivers that impaired driving is not only illegal, it is a matter of life and death. As you head out to Labor Day festivities, remember: Drive Sober or Get Pulled Over

Over the 2016 Labor Day holiday period (6 p.m. September 2 – 5:59 a.m. September 6), there were 433 crash fatalities nationwide. Of the fatal crashes, more than one-third (36%) involved drivers who were drunk (.08+ blood alcohol concentration [BAC]), and one-fourth (25%) involved drivers who were driving with a BAC almost twice the legal limit (.15+ BAC). Age is a particularly risky factor: Among the drivers between the ages of 18 and 34 who were killed in crashes over the Labor Day holiday period in 2016, 47 percent of those fatalities involved drunk drivers with BACs of .08 or higher.

“We need our community to understand: It’s up to them to make the smart decision to drive sober—Labor Day, and every day,” said Sergeant James Lear, a Traffic Sergeant with the Cape Coral Police Department. “Impaired driving is a huge problem in our country, and the numbers are rising, little by little. This isn’t about a ticketing campaign. This is about a campaign to get the message out that drunk driving is illegal and it takes lives. Help us put an end to this senseless behavior,” he said.  

There is a small, silver lining: During the 2016 Labor Day holiday, 36 percent of fatalities in traffic crashes involved a drunk driver, which was one of the lowest percentages over the five-year period from 2012 to 2016. There is still a lot of work to do. The trend for the Labor Day holiday is in a positive direction, but our goal is to have zero fatalities, always.  

The Cape Coral Police Department and NHTSA are reminding citizens of the many resources available to get them home safely. “Impaired driving is not acceptable behavior,” said Sergeant Lear. It is essential to plan a sober ride home before you ever leave for the party. That’s why, during the Labor Day holiday, the Cape Coral Police Department will make zero exceptions for impaired driving. “Make the right decision, DON’T drive impaired,” Master Sergeant Allan Kolak said.

The Cape Coral Police Department recommends these safe alternatives to drinking and driving:

  • Remember that it is never okay to drink and drive. Even if you’ve had only one alcoholic beverage, designate a sober driver or plan to use public transportation or a ride sharing service to get home safely. 
  • Download NHTSA’s SaferRide mobile app, available on Google Play for Android devices: (https://play.google.com/store/apps/details?id=com.nhtsa.SaferRide&hl=en), and Apple’s iTunes Store for iOS devices: (https://itunes.apple.com/us/app/saferride/id950774008?mt=8). SaferRide allows users to call a taxi or a predetermined friend, and identifies the user’s location so he or she can be picked up.
  • Use other alternate transportation like Uber, Lyft, etc.
  • If you see an impaired driver on the road, contact your local law enforcement agency.
  • Have a friend who is about to drink and drive? Take the keys away and make arrangements to get your friend home safely.

For more information about the Drive Sober or Get Pulled Over campaign, visit www.TrafficSafetyMarketing.gov.

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CAPE CORAL POLICE DEPARTMENT | Public Affairs Office | 1100 Cultural Park Boulevard | Cape Coral, FL 33990 | (239) 242-3341